Example: The Acme Digital digicam Firm assembles its cameras within the U.S. The digicam lenses are manufactured within the U.S., however most of the remaining elements are imported. A journal advert for the digital camera is headlined “Be careful for Imported Imitations” and states “Different excessive-end digital digicam makers use imported elements made with low cost international labor. Nonetheless at Acme Digicam, we wish only the highest high quality elements for our cameras and we consider in utilizing American staff. That is why we make all of our lenses proper right right here in the U.S.” This advert is likely to convey that greater than a particular product half (the lens) is of U.S. origin. The marketer must be prepared to substantiate the broader U.S. origin declare conveyed to buyers viewing the advert.
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